‘As I find myself free from the bloated bureaucracy of major labels, finally able to do whatever I want… well, what is that? What is the “right” way to release records, treat your music and your audience with respect and attempt to make a living as well? I have a number of musician friends who are either in a similar situation or feel they soon will be, and it’s a real source of anxiety and uncertainty.’
“The right way will not be as concrete as the old way. It will be a framework which can be applied by any artist, producing infinite variety. A variant of such a system already exists, but has not been applied to music yet.
Music has been stagnant (artistically and commercially) for the past several years, even though this framework has been around since the mid-1990s. I will soon apply the framework to music and if I am correct, it will mean more money AND better art. This would be great not only because it’s more of two great things. It will be great because it will destroy a false dichotomy that has been ruining music lately: that you either make money OR make good art. That you either sell out to an old-fashioned label (indie or mainstream) OR you make music in obscurity and wait tables on the side.
I have so much to say right now that I could write a book by the end of this week. Over the next few months I have to be careful not to make many bold claims, unless they are matched with actual business progress. — jakoblodwick”
